This paper is in the following e-collection/theme issue:

Midwifery, Nurse-midwifery and Care for Pregnant or New Mothers (51) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1573) Mass Media/Social Media Communication and Campaigns (450)

Published on in Vol 2, No 1 (2019): 2019

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/14589, first published .
Four Dissemination Pathways for a Social Media–Based Breastfeeding Campaign: Evaluation of the Impact on Key Performance Indicators

Four Dissemination Pathways for a Social Media–Based Breastfeeding Campaign: Evaluation of the Impact on Key Performance Indicators

Four Dissemination Pathways for a Social Media–Based Breastfeeding Campaign: Evaluation of the Impact on Key Performance Indicators

Authors of this article:

Kassandra Harding1 Author Orcid Image ;   Rafael Pérez-Escamilla1 Author Orcid Image ;   Grace Carroll1 Author Orcid Image ;   Richmond Aryeetey2 Author Orcid Image ;   Opeyemi Lasisi2 Author Orcid Image
Article Authors Cited by (7) Tweetations (13) Metrics

Journals

  1. Faus M, Alonso F, Javadinejad A, Useche S. Are social networks effective in promoting healthy behaviors? A systematic review of evaluations of public health campaigns broadcast on Twitter. Frontiers in Public Health 2022;10 View
  2. Pérez‐Escamilla R, Dykes F, Kendall S. Gearing to success with national breastfeeding programmes: The Becoming Breastfeeding Friendly (BBF) initiative experience. Maternal & Child Nutrition 2023;19(S1) View
  3. Castillo L, Tran V, Brachaniec M, Chambers C, Chessie K, Couros A, LeRuyet A, LeRuyet C, Thorpe L, Williams J, Wheelwright S, Hadjistavropoulos T. The #SeePainMoreClearly Phase II Pain in Dementia Social Media Campaign: Implementation and Evaluation Study. JMIR Aging 2024;7:e53025 View
  4. Kresovich A, Norris A, Carter C, Kim Y, Kostygina G, Emery S. Deciphering Influence on Social Media: A Comparative Analysis of Influential Account Detection Metrics in the Context of Tobacco Promotion. Social Media + Society 2024;10(1) View
  5. Michel A, Miller E, Singh P, Schulz G, Limaye R. The Emerging Landscape of Social Media Influencers in Public Health Collaborations: A Scoping Review. Health Promotion Practice 2024 View
  6. Parbey P, Aryeetey R. A review of food and nutrition communication and promotion in Ghana. African Journal of Food, Agriculture, Nutrition and Development 2022;22(2):19602 View